How it started: When Dave’s camera broke and there was no means to fix it, he started thinking about how consumer electronics could be designed in such a way that would make them easier to repair, easy to upgrade. In essence making consumer electronics longer lasting by ending planned obsolescence, at the same time as reducing electronic waste. Modularity was and still is, the answer. Beginning with one of the fastest growing electronic waste streams, mobile phones, Phonebloks was born.

Our mission

Phonebloks is an idea based on a vision, as well as a growing movement. We're an independent organisation helping the mobile phone industry steer development and production that produces less electronic waste than their products do today. We aim to show the industry, through our growing community, what the public wants and what the planet needs.



Work together

Work together

Increase lifespan

Increase lifespan



How we want to achieve this

We at Phonebloks see ourselves as a means to promote a holistic approach to end or reduce the various ethical and environmental problems existing in the consumer electronic market today. We believe in transformation from, a flat to a circular economy, as well as steering towards new production methods and indeed new products. Logistic solutions and production materials will help us reach a more sensible industry. We see this transformation creating less waste and pollution as well as a longer life-cycle and higher lever of recyclability (or even bio-degradability) for the end product. We advocate transparency, open source and open innovation and want to be the hub where the industry talk and listen to each other and to the public.

The first, and perhaps biggest step for us, is to aid the existing industry in steering away from manufacturing products that are sold and repaired or replaced as whole-widgets, to products that are modular. And in that, also easy to repair or upgrade without the need for whole widget replacement. This will increase the life-span of the product, at the same time as reduce waste.


Dave - Netherlands

Makes our videos and keeps us moving in the right direction.

Gawin - Netherlands

Takes care of our IT and our team productivity.

Tomas - Sweden

Communicates our vision in all ways imaginable.

Sunny - China

Markets us on social media and tries to increase our reach.

Giulio - Italy

Keeps track of the latest news on modularity then blogs about it.

Gustavo - Portugal

Handles our partner contacts and is always on the lookout for new ones.

Jean-Baptiste - Belgium

Tries to get our vision political support from the EU.

Think you could contribute? Join our team.


  • 2012 December

    Dave starts thinking about how to help reduce planned obsolescence.

    Start of Phonebloks

  • 2013 January

    Work on Phonebloks begins, aimed to reducing electronic waste.

    Start of Phonebloks

  • 2013 September

    Public launch of Phonebloks with a video that hit over 1,000,000 views within the first 24 hours after publication.

  • 2013 September

    Gawin joins Dave to help out with the technology of Phonebloks.

  • 2013 September

    Acknowledged all over the world, including Al Jazeera, MKBHD, CNN and the BBC.

    Press coverage

  • 2013 October

    Thunderclap campaign launched. On October 29, over 979,253 supporters send out the message on social media that they support Phonebloks, reaching over 380,000,000 people.


  • 2013 October

    Announce partnership with Motorola. Their ATAP team released Project Ara.

  • 2013 October

    Tomas joins the team to strengthen the communication effort.

  • 2013 December

    Phonebloks community goes online. The place to discuss, share and source feedback on all things Phonebloks.


  • 2014 January

    Phonebloks design model is bought by Boijmans and Moti Museum.


  • 2014 January

    Motorola is sold to Lenovo, keeping the ATAP Team which integrates into Google.


  • 2014 January

    Wade joins the team to manage the growing community.

  • 2014 April

    Project Ara Developers Conference takes place to attract developers to this near prototype project.

  • 2014 May

    Phonebloks announce a partnership with Sennheiser.

  • 2014 September

    We are 1 year old and made a recap video!